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Self Publishing with LeRue Press (LRP)

In 2000, when we started our company (then known as Publishing from the Heart), we were asked if we would self-publish books. At that time, we did not own a printing company, we were focused on traditional publishing, we felt it was too close to "vanity publishing" that had a bad rap at the time and we did not want to be associated with it.

The last thing we wanted to do was to take advantage of people who thought they had a marketable product (but did not). Then and now are different. Much has changed in our world as well as the publishing business. Where it used to be unacceptable to be a self-published author, it is now quite acceptable and often encouraged.

In 2007, we were frustrated with the amount of money being charged to produce a book. We felt we could do it better AND for less. In 2008, we did. Pick Me, Pick Me is a result of years, months and hours of turmoil and frustration until we could find a way to produce books ourselves and still make a profit. We purchased a small commercial printer in Reno, Nevada and found a reputable binding company to help us finish the job. In March, 2008, Pick Me, Pick Me was born and we now have many other titles that followed. Though they are our traditional works, we have also printed and bound many other books for self-published authors along the way. Some are chapbooks, some spiral bound, some perfect bound and hard back but each has it's own unique direction and is loved by it's author.

We spend a considerable amount of time with self-published authors to determine what they need/want for their project. We now are providing print-on-demand services and will assist in producing e-books. We can help with your self-published project whether you need editing, consulting only or a full service from start to finish.

Frequently Asked Questions

Is Self Publishing expensive?

It certainly can be if you get carried away. We will always try to stay within your budget, if we can. We provide an estimate based on your project. We can give a "ballpark" number but it is unfair to say that it will fit your project. We avoid the cookie-cutter approach but we do have certain industry standards that we will recommend (paper, size, interior design, etc). Most will be recommended to maintain quality. However, you are the customer. It is your book. We will ALWAYS tell you what we think is best but we will follow your direction because it is still YOUR money.

Where are the package prices?

On the other guy's site. We don't have any. As stated above, we can give you a "ballpark" but it may not fit your project.

How do you compare to companies with "package prices"?

We are very competitive. Are we the cheapest? Probably not. We presume there will always be someone out there willing to cut the cost a little more to get the job. We pride ourselves on doing the best work for you at the best price available that day. We also believe you have to find the company that you are most comfortable doing business with. We are not all built the same way. Your project is unique. Work with the company that fits your needs.

Can I do Print On Demand?

Yes, we recently added Print On Demand as one of our on-site services. There is an annual fee ($15) and the initial set-up (for most books $75). Once you are in our system, we have a set price for your book to be printed. We can also include it in our store.

Should I do an e-book instead?

Maybe. We would be happy to have a discussion to see what best fits your needs. Set an appointment for our free consultation services at

Are you a vanity publisher?

No. We do not publish every book that comes into our shop. We either traditionally publish your book (we pay for it), we partner with you (hybrid publishing; we share costs, plainly stated up front) or you are the publisher (self-published) and you pay for it, maintain all rights and control of the final product.

How do I get a quote?

We are updating our form to prevent spam. In the meantime, give us a call to set up an appointment. We will ask you some questions, calculate a quote and then meet with you to discuss. If you are not in the area, we will do this via phone. The quoting process can take as long as a week, depending on our schedule, number of quotes we have to do and the work load we have at the time. We will usually tell you how long it will take to respond.

Ask for a quote for your select services

Traditional Publishing (LRP)

Whatever your publishing needs, we're here to help.
Looking for a publisher for your book?
Want to self-publish?
Need help with promotion?

Self-published authors who need assistance in the publishing process, give us a call at 775-356-1004 or go to self-publishing information.

We are closed to submissions for traditional inquires except through referral or agent requests.


We take books on consignment in our bookstore.

We provide consultations regarding marketing/promotion and distribution. The first 1/2 hour is free. We will discuss possible options based on your book and your goals for it and for you.

We encourage developing a hard-core marketing plan. We charge $50 for the first hour (after your free 1/2 hour) and $35/hr prorated after that. We have done this and can help if you want to invest in yourself.

LeRue Press (LRP) has been in the publishing business since 2000. We love books, we love to read new, enthusiastic writers' works and we enjoy seeing a new author when they can actually hold THEIR book in their hands for the first time.

We believe every author deserves a chance. We also know how hard you have to work, not only to write your book but to find the right publisher for it. We cannot publish everyone (though we would love to try). We must be selective when we choose our manuscripts and authors.

If you have a manuscript you would like us to consider, please be sure you have taken the time to rewrite and have someone else edit it for you. We expect the grammar usage to be appropriate for the work you have written.

We do not accept pornography, but we know many authors will TASTEFULLY work appropriate sexual content into their manuscript. Please check your work for spelling. Absolutely use spell check but also, have a human being check it. Spell check often misses words with many meanings. When you e-mail us, please use proper capitalization and punctuation. Remember, this is our first experience with your writing style. You want to put your best work up front.

For our publication, What's the Story? ™, we accept articles from new or seasoned writers. If you like to review books, sign up and we will send you the criteria and deadlines.

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Always...Publishing from the Heart!

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